Who Is This?
About 12 years ago, after a lifetime of watching and loving films, I picked up an expensive digital camera (about as good as an old iPhone now) and started shooting stuff. A lot of stuff. Some of it was good, most of it was crap. Advertising was my full time gig so I never invested serious time in it, but I tried to get on as many TV productions as possible, just to be around the process.
Then in 2008, I was asked to participate in a 48 Hour Film Festival. My colleagues and I made a lousy cop drama with really great end credits, but the experience of directing real actors stayed with me. From there, I began to write scripts and in late 2009 I took a hiatus from advertising to produce my first legitimate short film. It wasn’t easy. It took nearly 3 years, 20 drafts, 40+ people, $35k of my own money, and a few hundred heart palpitations to get it done. The experience nearly killed me, but the self-provided honorable film degree was worth it and I’ve gone on to produce and direct a number of challenging, but undoubtedly less strenuous film projects.
Today as a creative director in the land of growing content production and declining TV production, the director experience couldn’t be more valuable. We’re all trying to create incredibly entertaining bite-size stories while being as efficient, economical and nimble as possible. It’s an ongoing challenge that continues to evolve almost faster than we can grasp, but having people in place who are skilled in both the creative and production sides of the business makes everything a little more manageable. The one thing that will remain constant in spite of the blazing changes to everything else is that people will never stop tuning in (or typing in) to watch good stories. Which are the only kind I’m interested in making.